Research methods I will carry out

Primary methods

• Textual Analysis
• Structured Interview
• Postal Questionnaire
• Focus Group
• In depth Interviewing

Qualitative data – opinions and subjective
Quantitative data – facts and figures


Validity is important time, gender, age, social class, background, ethnics, culture
Watch for bias results
Equal Balance


Representative – Channels (BBC, Channel 4)
Schedules (Day time, Evening)
Certificates (PG, 12, 15, 18)
Target Audience (Teenagers)
Social Class (Lower class, Working class)
Gender (Male, Female)

Ethics - Permission
Safety
Appropriate
Sensitivity